The Challenge:

Struggling with Visibility and Sales

A sustainable e-commerce clothing brand was facing a common problem: their products were amazing, but they weren’t being seen. They were worried about the impact of low visibility on Instagram.

Their sales had slowed, and while they were getting some traction from Pinterest, they weren’t sure how to build on it. On top of that, their website wasn’t converting as well as it could.

They didn’t want to outsource their Pinterest completely. Instead, they wanted to keep marketing in-house and learn how to manage the platform themselves.

They also wanted a website ‘health-check’ to see where sales were being hindered and how they could better rank on Google.

The Solution:

Pinterest Training Focusing on Confidence & Strategy, Plus Fixing What’s Holding Back the Website.

To allow the brand to take control of their marketing, we developed a two-pronged solution:

1. Pinterest 1:1 Training: 

We began with personalised, one-on-one training sessions to help them understand the nuances of Pinterest.

The training covered everything from creating a variety of compelling Pins – from image-based to video content, including how to repurpose content they had – to building a content strategy that aligns with the different stages of a customer’s journey, from initial inspiration to final purchase.

The goal was to give them not just a tool, but a comprehensive understanding of how to use Pinterest as a sustainable, in-house marketing engine.

2.SEO & Conversion-Focused Website Audit:

I conducted a thorough SEO audit of their e-commerce website. While many audits focus only on keywords, this one had a crucial focus on User Experience (UX) and Conversion Rate Optimization (CRO).

• User Experience (UX): This is about how intuitive and easy a website is to use. The audit identified issues that were causing friction for visitors, such as confusing navigation and a complicated checkout process.

• Conversion Rate Optimisation (CRO): This is the process of improving a website to increase the percentage of visitors who take a desired action, such as making a purchase. We pinpointed specific issues that were causing visitors to abandon their carts, like slow page load speeds, unclear product descriptions and other trust issues.

The Results: 

A Powerful New Marketing Platform & A Website that Converts

The combination of hands-on training and a strategic audit led to significant, measurable results for the brand.

The Pinterest training provided them with a strong understanding of how the platform works, which gave them confidence to create pins that convert and is now a core part of their marketing strategy – one they now genuinely enjoy using. 

The SEO audit revealed straightforward fixes for the website that were implemented quickly.

The focus on improving the website and the Pinterest strategy led to a powerful and immediate increase in sales.

Most notably, their Pinterest ad spend saw a massive 14x return on investment (ROI). 

The brand now has an optimised website and an in-house marketing platform that continues to boost their business.

Not only have they seen an impact on sales but they have found an inspiring marketing platform in Pinterest.

They now have a stronger multi-channel approach to their marketing that can withstand platform changes more robustly.

Results Overview:

Can Pinterest Really Help My E-Commerce Store Grow?

Yes. In this case, combining Pinterest strategy with SEO fixes led to a 242% increase in organic sales and a 14x ROI on Pinterest ads.

If you run a small business, product shop, or sustainable brand, the same principles can apply:

• Optimise your website for trust and conversions

• Use Pinterest strategically, not just casually

• Diversify beyond Instagram for long-term visibility